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Google+ launches business pages. Now what?
Prompted by a question posed by John Wedderburn on the Social Media for Higher Education LinkedIn group and a couple of other requests from clients, here’s what I think brands and organisations need to...
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The 4 Ms of social media: monitoring, measurement, management & metrics
As a marketer, it’s more confusing than ever to know when and how to apply the ever-increasing number of solutions designed to help monitor, measure and manage social media. Here’s a framework to help...
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How community management is evolving
How is the practice of community management evolving? Hopefully better than the depiction above. It’s a topic Sociagility’s Head of Talent, Steve Ward, will pick up at the next Community Manager’s...
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Is measurement the key to unlocking value from social media?
The Chartered Institute of Marketing’s head of insights, Thomas Brown, invited us to the launch of the latest wave of their Social Media Benchmark yesterday. We attempted to provide as much commentary...
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